The Economic Value Of bred heifer is the sum of net incomes generated by every calf she produces while in your herd discounted back to todays dollars. This chart illustrates my projected net incomes for years 2004- 2012. The base is the 5-year net income average for Northern Plains beef cow herds 1999-2003. Some good time are projected for beef cow producers over the next few years. But... the good times will not last for ever. I want every rancher to take advantage of the current good times in prepartion for when net incomes turn downward.